The shelf DATA
Data infrastructure
6 / 9 Default order on your shelf
The plumbing under the AI: BigQuery, dbt, event pipelines and identity stitching, wired to the tools you already use.
The problem
Every model above depends on clean events and one view of the customer. Most retailers have three analytics tools, two order systems and no shared definition of a session.
What we build
-
Event pipelines
Storefront and app events streamed into BigQuery.
-
Modelling
dbt or Dataform models with tests, owned by your team after handover.
-
Identity
Anonymous sessions stitched to customers across devices and channels.
-
Reverse ETL
Segments and scores pushed back into email, ads and the storefront.
Next on your shelf
Custom models Your shelf is still in its default order. Read or point at a lane and this changes.Ready to talk about data infrastructure? Start a project